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Friday, October 9 • 12:00pm - 1:00pm
Book signing: Bryan Kramer - "Shareology"

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Humans have been sharing resources and knowledge since they first banded together in prehistoric times, even before there was language. We shared to survive then, but we continue to share knowledge even though survival is no longer at stake. Or is it? Philosophers have long pondered the nature of mankind and why we interact the way we do. We share for many reasons—some self-serving and some not—but I firmly believe that our need to share is based on the human instinct not only to survive, but to thrive.

Sharing is a fundamental human behavior central to our survival as a human race. Whether we're sharing stories, processes, insights, philosophies, techniques or secrets, it's how we connect to each other and advance as a society. Now with technologies like the Internet, video, social media and mobile, sharing has increased its ease and scale to a global level. Information is no longer confined to geographical boundaries; proximity is no longer required to pass information from one human to another.

After 30,000 years of sharing information in the same way, yet faced in the last 20 years with the emergence of technologies that connect global tribes together, humans need to rethink the way we share ideas as a global community.

Things are moving at a faster pace today for humankind than ever before, and we're more connected now than we've ever been. We're no longer as polarized by geography, by race, by gender—but we still need each other to survive. Time has spread us across the globe, and the need to connect is written into our DNA, even though we're competing for the same limited space on this planet.

For three years I deconstructed these platforms and tried to understand why some ideas took off like wildfire and others died on the vine. I started to recognize patterns in sentiment and the importance of timing in making an idea explode into reality.

Today, sharing communities are making it easier for individuals to get goods and services from each other (not just from brands), and this has produced new disruptive business models. Whether it's sharing or buying pre-owned or custom products (eBay, Craigslist, Pleygo, Etsy), providing services (Elance, ODesk, Angie's List), or transportation (Car2Go, Uber, or Zipcar), people are moving toward a more collaborative mode of doing business with each other, and that's forcing industries to change the way they approach relationships with consumers.

— Excerpt from Shareology: How Sharing is Powering the Human Economy Paperback (2015)

Speakers
avatar for Bryan Kramer

Bryan Kramer

Author, CEO, Pure Matter
Social Business Strategist and CEO of the Silicon Valley agency PureMatter, Bryan was recently listed as one of The Top 50 Social Chief Executive Officers (CEOs) on Twitter in the world by the Huffington Post. A leading authority on social strategy, Bryan is an active blogger and a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog. He is the author of two books: "There is no B2B or B2C... Read More →



Friday October 9, 2015 12:00pm - 1:00pm
Book Signing Booth Mezzanine Foyer, California Theatre

Attendees (7)