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Friday, October 9 • 10:30am - 10:50am
Brian Kramer Discusses “Shareology”

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One of life's first lessons is to share, an act of enlightened self interest that's a foundation of our existence as social animals. So intrinsic it is, we rarely analyze it. Yet we tell stories, commit time to others and wave people forward at intersections without a second thought.

After more than two decades in the industry, adman Bryan Kramer found himself at the nexus of random acts of kindness and ka-ching. He spent more than a decade running a marketing and branding firm out of a building with an old ravioli sign. While established firms like disappeared during the reinvention of traditional media and advertising, Kramer's PureMatter agency became a go-to destination for big companies seeking to understand and communicate across the exploding social media landscape.

Kramer popularized the hashtag #H2H in 2014 to summarize some of the lessons he'd learned with a small book titled "There is No B2B or B2C: It's Human to Human: #H2H." The themes gained some traction and Kramer, as brand managers often do, coined a new wordmark, "shareology," to frame his latest thoughts on the subject.

His most recent book, Shareology, has trended well in several Amazon business book categories since its July 14 release, selling nearly 15,000 copies in its first month.

 "I wanted to crack the code on sharing," Kramer says. "I wanted everyone to understand what, where, when, why and how people and brands share."

To that end, Kramer conducted more than 250 interviews to better understand the culture of sharing. The book is a wide-ranging mashup of insights, futurism, personal branding advice and marketing tips.

The collective brain that Kramer tapped for his book research is a microcosm for what he sees going on it the world—the emergence of crowdsourced intelligence to advance humanity. "Our increased access to instant information will continue to make it faster and easier for us to solve the world's problems."

"I really wanted it to be a movement, so even if you never pick the book up or never read it, I wanted everyone to understand that they have the power to share," Kramer says.

— Dan Pulcrano, Metro Silicon Valley

avatar for Bryan Kramer

Bryan Kramer

Author, CEO, Pure Matter
Social Business Strategist and CEO of the Silicon Valley agency PureMatter, Bryan was recently listed as one of The Top 50 Social Chief Executive Officers (CEOs) on Twitter in the world by the Huffington Post. A leading authority on social strategy, Bryan is an active blogger and a featured contributor on SocialMediaToday.com, Business2Community and the IBM Smarter Commerce blog. He is the author of two books: "There is no B2B or B2C... Read More →

Friday October 9, 2015 10:30am - 10:50am
California Theatre 345 S 1st St, San Jose, CA 95113

Attendees (12)